Strategy excites me and examining issues from several angles to produce creative, successful and often disruptive outcomes


I love to be courageous, to inspire and work collaboratively with stakeholders and to deliver strategy and campaigns that work.


With a decisive and a creative nature I seek out innovative ways to lead and deliver strategic oversight for marketing campaigns and initiatives. 


My mission is to deliver strategic marketing, branding and implementation outcomes that result in meeting measurable objectives and increasing brand awareness and market positioning.  


Call today so I can help you develop a killer strategy
0407 526 460


Clients I have helped develop strategies for include:




  • Tasmanian Department of Education

  • Tasmanian Department of Health - Specialist Palliative Care Service

  • Australian Department of Health - Better Access to Palliative Care Program (BPAC)

  • Tasmanian Polytechnic

  • Tasmanian Academy

  • Hobart Council - Doone Kennedy Hobart Aquatic Centre

  • Glenorchy Council - Derwent Entertainment Centre




  • E*TRADE Australia

  • Salamanca Square

  • Smitten Merino

  • Sandy Bay shopping precinct

  • AMC Search

  • District Nurses

  • RIMS Engineering



Clients assisted:
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Dept. of Education

Over eight years I assisted the Department of Education to produce many communications and marketing strategies.  Projects included The Kingston High Redevelopment, Reporting & Assessment Review, Tas Tomorrow, Skills Link.


RIMS Engineering

RIMS asked me to help them develop a new positioning and marketing strategy which led to the development of a new brand.

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Dept. of Treasury

I many strategies for the Department of Treasury over a six-year period including a number of strategies the Liquor & Gaming Branch, for the State Revenue Office & for the Heritage Square redevelopment